A how-to for leaders everywhere. It helps drive home lessons around how alignment scales all the way from the individual to the market, and makes the case in the Malcolm Gladwell tradition, that alignment is about creating concentric circles of growth.
Nishant Bhajaria,
Author, Privacy and Security Leader, Digital Product Architect at Uber
In a world where customers are more complex than ever, Jonathan provides a new and invigorating way of pursuing the desirous and audacious path of product development that actually leads to customer benefits.
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Hilary Corna,
Founder Corna Partners and Leader in Customer Experience
The success of digital product transformations––human interaction––is simply refreshing. This is a practical, evergreen, and incredibly thoughtfully organized field guide to achieving repeatable success creating digital products.
Mark O'Brien,
CEO of Newfangled
